SIR is a contemporary women's wear label that, since its founding in 2014, has developed a distinctly tranquil aesthetic with all the serene, natural beauty of the Australian lifestyle.

The team at SIR were looking for an online experience that shared the constantly-evolving, always-relevant personality of their fashion. In 2018, SIR chose to partner with The Working Party to bring the same attention to detail and unique brand feel to their Shopify Plus eCommerce store—and to continue to push boundaries in Australian fashion.

Our Services

  • Custom UI & UX Design
  • Growth Programme, SEO, Data & Analytics
  • Conversion Rate Optimisation
  • Cross Border eCommerce
  • Website Development & Implementation
  • Custom Feature Development
  • Retail & eCommerce Strategy

Curation underpins much of our work with SIR the Label. That curation is for the brand; multiple fluid page templates, a highly-configurable header navigation, custom interactive campaign pages—as well as for their discerning customers; shop by wardrobe feature, visual mix-and-match to pick the perfect bikini and helpful AI-driven suggestions throughout the browsing journey.

The Working Party aligns perfectly with SIR's ambitious, creative-driven vision of fashion eCommerce, and relish the opportunity to continue supporting their growth on the world stage through their two online stores.


SIR the Label

It’s been a pleasure working with The Working Party, they immediately hit the ground running with supporting our ecommerce business after taking over our site. Being Shopify Plus partners their experience in the industry ensures our objectives are always completed with best practice in mind. Our team has enjoying partnering with The Working Party and would highly recommend them to anyone.

Nikki CampbellDirector