About Us - The Working Party

Who we are

The Shopify Plus eCommerce agency with retail in its DNA

Our brand-side experience and empathy for the retailer are unparalleled in the Shopify Plus agency space. We work with brands like yours to accelerate your online sales on Shopify Plus, the world’s best eCommerce platform — but we are not your standard eCommerce agency.

After refining our process leading high visibility digital and design transformation projects to create websites millions use every day, we turned our focus to eCommerce - applying the same rigorous process and flawless execution. Our leadership and cross functional team have a wealth of in-house, retail expertise, after working brand side for leading Australian retailers.

The culmination of this experience, consolidated in our projects for leading retailers JB Hi-Fi, KOOKAÏ, Assembly Label and Lovisa, speak to our ability to profoundly impact the brands we partner with.

Our story

We are not just another technology provider; we understand the whole business challenge. We know retail has changed and continues to evolve—use our unique blend of proprietary technology, data-led decisions and design to take advantage of the shifting landscape. We nurture real partnerships, built on delivering consistent return on investment. In an industry where everything can be measured with data, we are able to deliver increased revenue and profit—without sacrificing customer experience or brand equity.

2020

The Working Party have launched more Shopify Plus sites in APAC than any other agency partner

2019

JB Hi-Fi launches on Shopify Plus

2018

Lovisa launches on Shopify Plus

2018

Assembly Label launches on Shopify Plus

2017

Saski Collection launches on Shopify Plus

2017

Medibank x The Working Party - Digital Transformation Project

2016

The Working Party are appointed 'Lead Experts' Shopify Plus Partner Program (first round globally)

2016

Youfoodz overhaul their customer experience, achieve phenomenal growth

2015

Transport for NSW x The Working Party - Digital Transformation Project

2015

Melbourne Office established

2014

KOOKAÏ launches first ever eCommerce on Shopify Plus

2014

Honey Birdette launches on Shopify Plus

2014

Westpac x The Working Party Digital Transformation Project

2014

ASIC x The Working Party - Digital Transformation Project

2012

The Working Party are appointed 'Official Shopify Experts' (first round globally)

2011

Sydney Office Established

2011

The Working Party is founded by Cal Wilson & Kelly Brown

2009

Cal Wilson launches first AU Shopify eCommerce store

2006

Cal Wilson develops first Shopify 'beta' store for Australia

Founders

Kelly Brown

Co-founder and Chief Operating Officer

Cal Wilson

Co-founder and Chief Executive Officer

How we're different

  1. Grow(th) mindset

    Deliver value daily, measure return on investment with data, lean into even the toughest of challenges, never feel satisfied, stay accountable, keep learning.

  2. Retail 101

    Measure things worth measuring. Know your customer, focus on experience to build loyalty. Focus on retention before acquisition, improve customer lifetime value to drive continuous return on investment.

  3. Partnerships

    We cultivate genuine relationships built on honest communication and reliable execution. We value deep knowledge and accountability that builds trust. You won't experience salesy gimmicks, or pushy and inflexible modes of working with us.

  4. Team

    Our team execute solutions to complex problems, experiment with new technology, research and learn every day. They work across our client portfolio spanning a diverse range of verticals: fashion retail, food & beverage, consumer electronics, and health & fitness. Our passion to deliver matches our clients' passion to lead.

Why work with us

We offer a lean, agile mindset dedicated to impactful execution—we spend time on priorities that are tracked with data, proving a return on your investment.

  • Employ our proven 'performant design' process to get the most value out of aesthetic changes, driving customer experience improvements whilst retaining brand equity.
  • Access our propriety technology stack, purpose-built for complex eCommerce engineering—consistently iterated for improvement, to give your eCommerce site an unfair advantage.
  • Use our industry-leading knowledge of retail, customer experience and Shopify Plus to extend the platform beyond what is considered possible, to deliver true efficiency, sustained growth and larger profits.

Why Shopify Plus

We work with the most flexible, scalable and user–friendly eCommerce platform on the market. Shopify Plus is designed for large enterprise businesses, to support their growth and scale. Fit for purpose for even the largest and most complex retailers, Shopify Plus wants your eCommerce brand to succeed just as much as we do.

Our clients

We’ve had the privilege of working with some of the largest and most iconic retailers and brands in Australasia. It’s where we come from, and that’s where our heart is today.

Read testimonials  
The Working Party works with Thomas Sabo
The Working Party works with Saski
The Working Party works with KOOKAÏ
The Working Party works with Bali Body
The Working Party works with Misha
The Working Party works with Kirstin Ash
The Working Party works with Youfoodz
The Working Party works with JB Hi-Fi
The Working Party works with SIR the Label
The Working Party works with Hardy Brothers
The Working Party works with YORA
The Working Party works with Assembly Label
The Working Party works with 99 Bikes
The Working Party works with Lovisa
The Working Party works with Godiva
The Working Party works with MESHKI
The Working Party works with Be Fit Food
The Working Party works with Honey Birdette