Assembly Label

Assembly Label

Assembly Label's minimalist-inspired ethos can be seen in every corner of their brand, and has been a core reason for their success. Their ready-to-wear range draws on this simple, pared-back vision to deliver equally well-made and well-loved clothing for both men and women. When it was time to invest in their online store, the Assembly Label team recognised the same values of uncomplicated and seamless function in Shopify Plus that they regard so highly in their own work.

Our Services

Custom design & UX
Digital style guide
Front-end development
Custom feature development
In-store product finder
Faceted filtering
Best practice SEO migration
Operations and logistics integrations


Shopify Plus

Some aspects of Assembly Label's eCommerce journey are familiar to many online retailers from the early part of the decade.⁠⁠ They launched onto the web with a self-hosted Magento solution that demanded on-going maintenance and offered little in the way of customisation, ease of use and resiliency.

As their business and the importance of their online channel grew, the Assembly Label team required a platform that could support their growth and provide their customers with the beautiful, simple shopping experience they expected.

Assembly Label partnered with The Working Party to bring their digital vision to life. Our team developed a custom website design that combined the best practices of eCommerce UX with Assembly Label's characteristically-minimal aesthetic.

To make the transition seamless, our team handled the data migration from Magento to Shopify Plus, as well as the back-end integration with Indigo8. Customer-facing features including in-store stock lookup, product bundles, and a unique, donation-based promotion mechanism helped to bolster Assembly Label's omni-channel presence, while reinforcing their brand values.

Since facilitating their transition to Shopify Plus, Assembly Label have continued to rely on The Working Party to provide both technical and strategic expertise, empowering their team to lift the brand to new heights. We recently launched Assembly Label onto the global stage, with the roll-out of their first international storefront in New Zealand, selling in local currency. Our leadership in cross-border eCommerce with Shopify Plus enables the Assembly Label team to focus on delivering great products, with the confidence that their technical foundations are sound.


Assembly Label

Our partnership with The Working Party began when we engaged their team to transition our business to the Shopify Plus platform. What was clear from the offset was a business culture that focused equally across Project Management, Creative execution and the clients journey to ensure strong alignment at all times. Their ability to immerse themselves to our strategic and brand requirements allowed a seamless transition into the Shopify Plus platform, that has fast-tracked our businesses growth and operational objectives. As we look into the future, our partnership with The Working Party will remain integral for the continued success of our organisation.

Lee ThompsonCEO