Since 1992, women's fashion retailer KOOKAÏ has cemented its position among Australia's leading fashion houses. Their now-global reach and continued success are testament to the brand's agility and responsiveness in the fast-moving worlds of fashion and eCommerce. KOOKAÏ chose Shopify Plus and its ecosystem to support the global expansion of their online stores and traditional boutiques.
- Front-end development
- Data & SEO migration
- Design & UX
- Cross-border eCommerce
- International SEO
- Strategic guidance
- Shopify Plus
Prior to their move to Shopify Plus, KOOKAÏ had only begun to test the waters of eCommerce. Their strong brick & mortar focus served the brand well, but their team recognised future growth—particularly internationally—would be driven by their digital transition.
The KOOKAÏ team were seeking an online experience worthy of their brand, with the flexibility to adapt to ever-changing fashions. Additionally, robust, seamless integrations with their back-office systems was seen as a core requirement for the success of their omni-channel strategy.
KOOKAÏ selected The Working Party to execute a new eCommerce strategy that launched the brand online, delivered market-leading features such as shoppable lookbooks and Instagram, integrated with back–end systems and quickly established KOOKAÏ as an online destination store in Australia.
The success of the Australian online store proved the case for international expansion. The Working Party provided the technical expertise to launch the online KOOKAÏ experience into New Zealand, and the USA, including local currency and region-specific catalogues. The international SEO and region-based customer redirection implemented by The Working Party continue to play a crucial role in ensuring the ongoing success of KOOKAÏ's global strategy.
The Working Party has proudly supported KOOKAÏ in every step of their eCommerce journey since 2014, and continue to engage with the brand as strategic advisors, providing them with proven solutions to the challenges faced by global businesses.
The Working Party and KOOKAÏ share a collaborative, trusting and successful working relationship that spans several years, in which we’ve seen each other grow significantly. Their expert knowledge of the Shopify Platform and enthusiasm to share and apply this knowledge has been instrumental in the success of KOOKAÏ’s online business. The professionalism and reliability of the of the team and quality of their output is attested to not only by our experience working with them, but by Shopify Plus voting The Working Party as their #2 agency partner globally.