KOOKAÏ
- International eCommerce Strategy,
- Custom Feature Design,
- Shopify Strategic Advisory,
- Growth Framework,
- Conversion Rate Optimisation
Multi-region commerce expansion with unified global operations
Following KOOKAÏ's 2017 acquisition of the European business to create one global brand, The Working Party provided the technical expertise to scale the online experience internationally. The solution leverages Shopify Expansion Stores to operate six distinct storefronts – each maintaining its own domain, local currency, and regional catalogue – whilst sharing unified back-end operations from Melbourne headquarters. This architecture delivers localised shopping experiences that feel native to each market while maintaining operational efficiency and brand consistency. The international SEO and region-based customer redirection implemented by The Working Party ensure customers land on the appropriate store for their location, creating a seamless global presence across both KOOKAÏ's digital channels and their 200+ physical boutiques worldwide.
Shopify Expansion Stores allow businesses to manage multiple international storefronts from a single Shopify Plus account, with each store maintaining its own domain, currency, language, and product catalogue while sharing unified back-end operations.
Australia-first testing strategy and AI innovation
KOOKAÏ's approach to eCommerce innovation demonstrates remarkable operational maturity. Rather than deploying new technologies simultaneously across all markets, the brand uses Australia, their largest market, as an innovation laboratory, trialling and refining every enhancement before global rollout. A recent example is the implementation of PowerFront, an AI chatbot solution named Kiki, which supports both customers and internal teams with sophisticated product knowledge. Kiki enables genuinely conversational shopping experiences where customers can ask "Something more like a sundress? Long and flowy, perhaps?" or inquire "What if I spent up to $200?" and receive intelligent, contextual recommendations that mirror the personalised service of KOOKAÏ's physical boutiques. This disciplined approach to innovation extends across the partnership, including KOOKAÏ's 2024 migration to Shopify 2.0 and continuous platform development that prioritises control and capability for internal teams.
A partnership extending beyond eCommerce
The relationship between KOOKAÏ and The Working Party reflects more than technical expertise and platform development. KOOKAÏ's Katalyst Foundation works to empower communities by removing barriers to education, health, and social welfare in underprivileged regions of Fiji, focusing particularly on Vanua Levu, where more than 30% of the population lives in poverty. The foundation provides educational resources and facilities to disadvantaged communities, and The Working Party has contributed financial support, digital capabilities, and team member participation in initiatives from packing shipping containers with school furniture to wrapping presents for community programmes. It's a dimension of the partnership that speaks to alignment beyond business objectives—a relationship built on shared values across nine years of collaboration.
Services
Growth and Expansion
- International eCommerce Strategy
Design and Creative
- Custom Feature Design
Strategy and Optimisation
- Shopify Strategic Advisory,
- Growth Framework,
- Conversion Rate Optimisation
Partners
- Shopify
- Klaviyo
- Gorgias
- Foursixty
