Submarine. Subscription commerce platform for recurring revenue management

Submarine is a subscriptions and flexible payments platform built by Disco Labs, an Australian Shopify agency that moved to building it exclusively in 2021. That agency background shows in how closely it fits the way Shopify merchants operate. It handles subscriptions, memberships, presales, deposits and crowdfunding natively on Shopify, and customers manage their own orders, editing, pausing or skipping a delivery whenever they need to. It now works internationally, and large retailers run their subscriptions on it.

Our history with Disco Labs goes back well before Submarine. We started the Shopify partner meetup with Disco Labs’ Gavin Ballard, which Disco Labs still runs, shared an office with their team and co-authored a book together. Submarine itself grew out of subscription work we did together for YouFoods, an early chilled meal delivery service, at a time when Shopify didn’t yet support subscriptions.

We reach for Submarine whenever a brand needs more than a standard payment, particularly when a program involves build-your-own bundles, several subscriptions running at different frequencies or custom logic. When Farmers Pick outgrew its custom WordPress and subscription setup, we moved the business onto Shopify Plus with Submarine and built a custom box builder and account experience on top. Conversion rates lifted 21% in the first 28 days.