Migration to Shopify. Australia's most strategic replatforming partner.

KOOKAI

KENNEDY

Assembly Label

Seafolly and Jets

JB Hi-Fi

2XU

Drummond Golf

More than a new platform. A better way to trade.

Replatforming that balances ambition, risk and commercial reality.

We've delivered enterprise migrations to Shopify Plus for some of Australia's most recognised retailers — from JB Hi-Fi and Lovisa to Seafolly, 2XU and 99 Bikes. Migrations at this scale demand more than technical execution. They require strategic clarity, commercial rigour, and a partner who has navigated this complexity before.

Our approach begins long before any code is written — with structured discovery, solution architecture and a migration plan built around your business, not a template. The result is a Shopify store built for performance from day one, and a platform your team can grow on for years.

Ready to get started? Get in touch

Planning your migration? Download our Migration Guide.

Proven at scale

Shopify Plus migrations launched

Vast experience across enterprise retail, fashion, consumer electronics and specialty retail.

0 B

Annual GMV across our client portfolio.

We work with some of the highest online revenue generating retailers in APAC.

Years of building on Shopify

Recognised with the highest partner tier, Shopify Platinum Partners.

Our process

An approach that can handle complexity

We've spent more than a decade refining how enterprise migrations are delivered. Every engagement follows a structured, transparent process — designed to eliminate ambiguity, align your entire organisation, and ensure that go-live is a milestone, not a risk.

01.

Discovery, workshops and kick-off

We run structured workshops with every relevant part of your business — eCommerce, marketing, legal, brand and customer service — to surface requirements, define scope and align on ways of working. The output is a fully documented brief that sets the project up with clarity from day one.

02.

Building, testing and knowledge transfer

Design, development and strategy run in parallel once discovery is complete, with specifications signed off and full client visibility throughout the build. This is followed by rigorous testing across SIT, QA and UAT, and practical Shopify training and documentation for every relevant team before go-live.

03.

Launch, stabilisation and hypercare

Go-live is managed as a controlled, coordinated process — with preparation, checklists and support in place well ahead of the day itself. Post-launch, our team monitors performance closely, resolves issues quickly and remains hands-on through the first critical weeks.

04.

On-going partnership

After launch we shift into a long-term growth model — working on roadmapping, performance analysis, competitor benchmarking and continuous optimisation. For brands that want a more structured programme, this is where our Growth Framework retainer begins.

Exterior view of The Good Guys electronics retail store exterior with blue and white signage and red 'Pay Less Every Day' slogan

Whatever platform you're leaving behind, we've been there

We've migrated enterprise retailers from the most complex legacy platforms in market. If you're running on any of the following, you're in familiar territory. Here are the platforms we have the most experience with, and the core reasons retailers move on:

Salesforce Commerce Cloud

Licensing and development costs make iteration expensive and time-to-market slow.

HCL Commerce

High cost of ownership and slow release cycle restrict commercial agility at the speed modern retail demands.

eStar

Platform limitations that hold back internationally ambitious brands ready for the next stage of growth.

Magento / Adobe Commerce

Technical debt accumulates faster than teams can address it, compounding cost and risk over time.

SAP Commerce Cloud

Enterprise-grade complexity that rarely delivers a proportionate commercial return.

Custom platforms

A perceived competitive advantage turned liability, accumulating technical debt and deprived of innovation.

Dramatic portrait of person with hands covering face on dark background

CSD Brands

Transforming three online experiences in one strategic project CSD Brands

Read the case study

JB Hi-Fi

Migrating Australia’s largest electronics retailer to unlock $1 billion in online revenue

Read the case study

Download your pre-migration guide

We've created a comprehensive guide that outlines the seven key considerations retailers should make when preparing to migrate. Exploring how to evaluating total cost of ownership, preparing your data, define your tech stack and more.

Written by the team that has guided Australia's most complex migrations, this is a practical replatforming resource for retail decision-makers.

Planning your migration to Shopify Plus

Learn everything you need to set your brand up for a smooth, successful replatforming journey.

Post-migration results

Increase in online sales for JB Hi-Fi

The retailer scaled from $200K to $1B in online revenue with Shopify.

Improvement in site speed for The Good Guys

From launch, a faster shopping experience arrived.

Increase in total sales for Farmers Pick

The brand has grown exceptionally across all key metrics since migrating to Shopify.

Your questions. Answered.

01.

What does The Working Party's discovery process involve?

Structured workshops that bring your entire business on the journey.

Our discovery process is one of the most comprehensive in the market — and deliberately so. Before any technical work begins, we run structured workshops that bring together every relevant stakeholder: eCommerce, marketing, legal, brand, customer service and leadership.

These sessions cover site structure and wireframing, design direction, eCommerce feature prioritisation, B2B requirements, SEO audit and mapping, migration planning, marketing technology requirements and testing strategy.

The output is a fully scoped, clearly documented brief that eliminates ambiguity and prevents costly rework later in the project. For brands wanting to go further, our Brand and UX Discovery Workshop is a dedicated session with senior design and strategy leaders from both teams — exploring brand direction, UX and store functionality in depth before the build begins.

02.

How do you handle data migration?

A thorough audit first. Then a migration plan built around what matters, not what's easiest to move.

Data migration is one of the highest-risk elements of any replatforming project and we treat it accordingly. Where appropriate, we migrate products, customers, orders, discount codes and store credit from the legacy platform to Shopify.

We conduct a thorough audit of your data before migration begins — identifying what needs to move, what needs to be cleansed, and what can be left behind. Content migration is handled in parallel, ensuring live site content is brought across accurately. SEO migration runs as a dedicated workstream: mapping existing URL structures to the new architecture, implementing redirects, and conducting pre-launch audits to protect organic search equity throughout the transition.

03.

What platforms do you migrate from?

SFCC, HCL Commerce, Magento, SAP and more — with direct enterprise experience across all of them.

We have direct enterprise migration experience from HCL Commerce, Salesforce Commerce Cloud, Magento and Adobe Commerce, SAP Commerce Cloud, eStar and Lightspeed POS. We also migrate from custom and proprietary platforms.

Our most significant migrations include JB Hi-Fi from HCL Commerce (AU and NZ, 100,000+ SKUs), The Good Guys from HCL Commerce, Seafolly and Jets from Salesforce Commerce Cloud, 2XU from Salesforce Commerce Cloud, Blue Illusion from eStar, Thomas Sabo from Salesforce Commerce Cloud, New Era from SAP Commerce Cloud, Lovisa from Magento, and 99 Bikes from Magento.

If you're on a platform not listed here, get in touch — we've managed transitions from bespoke and legacy systems as well.

04.

How do you manage SEO during a migration?

A dedicated workstream, not an afterthought — protecting your organic equity through every stage of the transition.

SEO migration is a dedicated workstream within every project, not an afterthought. We conduct a comprehensive analysis of your current organic search equity — mapping existing page structures, URLs, metadata and internal linking to the new Shopify architecture.

We implement thorough redirect mapping before go-live, conduct pre-launch technical SEO audits and monitor performance closely in the post-launch stabilisation period.

Protecting and improving organic performance through replatforming is a commercial priority, not a checkbox.

05.

How do you handle POS migration?

Online and in-store treated as one system, not two separate projects.

For retailers with physical stores, POS migration is a critical and often underestimated workstream. We handle migration from legacy POS systems to Shopify POS, working with specialist integration partners to manage data integration, team training and enablement.

For omnichannel retailers, we treat the online and in-store experience as a unified system, not two separate projects.

06.

What technology partners do you work with during a migration?

Platform committed, ecosystem agnostic — recommending the tools that fit your commercial reality.

We're Shopify Platinum Partners and work across the full Shopify ecosystem — recommending the tools that fit your commercial reality rather than a fixed preferred list.

Depending on your requirements, a migration may involve partners across email and CRM, search and merchandising, personalisation, customer service, loyalty, subscriptions, cross-border commerce and returns.

We have deep relationships with leading ecosystem partners including Klaviyo, Global-e, Okendo, Tagalys, Nosto, Gorgias, Rebuy, Submarine, Bloomreach, Algolia and Refundid and more. See our full partner ecosystem →

07.

Do you work with multi-storefront requirements?

Yes — and for brands trading globally, the right architecture depends on the complexity of your international requirements.

Many of the retailers we work with are trading across multiple regions, and the right approach varies by brand.

Shopify Markets handles localisation — currency, language and duties — within a single storefront, and is the right solution for many.

Where regional complexity warrants it, we architect Expansion Stores: separate Shopify storefronts sharing a single back end, giving each market the flexibility it needs without duplicating operational overhead.

For brands with more demanding cross-border requirements, we layer in Global-e. Adding localised payment methods, landed cost calculation and compliance infrastructure on top of the Shopify foundation.

We plan the right architecture from the start of discovery, not partway through the build.

08.

Do you build multi-brand design systems?

Yes — shared component frameworks that let each brand lead with its own identity, built on a single maintainable codebase.

Design systems solve two distinct problems for the retailers we work with.

For large enterprise brands like The Good Guys, a design system brings consistency and governance across internal teams. This ensures that a large, distributed team can build and iterate without fragmenting the visual or functional standard of the store.

For retail groups managing multiple distinct brands, like CSD Brands, a shared component framework reduces build time, long-term maintenance cost and design inconsistency across the portfolio, while allowing each brand to lead with its own identity.

In both cases, the design system is one of the highest-value deliverables of a migration — and one we plan for from the start of discovery rather than retrofitting after launch.

09.

What does go-live look like, and what support is available post-launch?

A controlled launch, hands-on hypercare and a long-term partnership that only strengthens after at go-live.

Go-live at The Working Party is carefully orchestrated — a controlled, well-prepared launch designed to be seamless.

We provide comprehensive training, documentation and hands-on guidance in the lead-up, recognising that many teams are new to Shopify's admin and tooling. Post-launch, we enter a hypercare period: proactively monitoring performance, resolving issues quickly, and providing responsive support during the critical early weeks.

Beyond stabilisation, we offer ongoing partnership through our ongoing retainer programme, focused on continuous optimisation, roadmap planning, performance benchmarking and revenue growth.

Practical FAQ

How much does a migration cost?

Migration investment varies based on the complexity of your current platform, integration scope, data volume and design requirements. We don't publish pricing because a number without context is rarely useful. What we do provide is a detailed, fixed-cost scope as an output of our discovery process — so you know exactly what you're committing to before work begins. Get in touch to start that conversation.

How long does a Shopify migration take?

Shopify Plus can launch within four months for many brands, though enterprise migrations — particularly those involving 100,000+ SKUs, complex integrations or multi-storefront requirements — typically run between six and twelve months from kick-off to go-live. Timeline is shaped by the complexity of your current platform, depth of discovery required, number of integrations, and your internal stakeholder process. We provide a specific, fixed timeline as part of our detailed scope.

What size of retailer do you typically work with?

Our migration experience spans international fashion and apparel, enterprise consumer electronics, specialty retail, and growth-focused category leaders building their first serious eCommerce operation.

The common thread isn't revenue — it's ambition. We work best with brands that take their eCommerce seriously and need a partner who does the same.

What size of retailer do you typically work with?

A good indicator is that your current platform is actively limiting your commercial ambition — whether that's through cost, speed of iteration, integration capability, or performance. If your team is spending more time managing platform constraints than building for growth, it's worth a conversation.

Our Migration Guide is a useful starting point for understanding what preparation is involved. Download it here.